Broadcast Worldwide has launched TV Southasia which is aimed at reinforcing a South Asian identity based on shared history, civilization and culture. The channel which is free to air, is being beamed through the Thaicom 5 satellite.
Several television channels have provided the content for the channel from their respective countries. They will also provide a slot on their channels for broadcasting TV Southasia's programmes.
The participating channels in TV Southasia are: Tara from India, Maharaja TV from Sri Lanka, Aaj TV from Pakistan, Image TV from Nepal and private broadcasters from Bangladesh.
TV Southasia will have a contributory and collaborative look with the participation of these channels from across the South Asian region. Its programme slots will be rotational in nature.
Currently the channel has launched a musical contest in search of a Southasian Superstar in which five participants from each participating channel selected through the channel's own selection process are being sequentially presented through a weekly programme called: Music Southasia with a target of having the finals within June 2008.
The objective of TV Southasia is to focus on harmony, secularism and peace which will be conveyed through programmes like talk shows, vox pop, music, quiz, tele films, features, documentaries, interviews, lifestyle, cuisine, architecture, fashion, reviews from the region on commerce, trade, and cinema.
TV Southasia started its journey a year back through a single pilot programme.

After the Saarc Audio Visual Exchange (Save) which had been started over two decades ago by Saarc countries ended in a virtual failure with none of the state-owned broadcasters taking it seriously, private sector television channels got together to produce a weekly news and cultural magazine covering activities in the region.
Southasian, the pilot project of TV Southasia, was thus launched in the form of a weekly television programme on the eve of the SAARC summit in New Delhi in 2007.