MUMBAI: Neo Cricket, the 24x7 cricket centric channel, has programmes that has changed the format of sports channels in the country. Just two weeks post the thrust towards 'CRICKETAINMENT' a blend of cricket & entertainment shows, that redefined sports viewing in India and cricket in general, Neo Cricket has, already impacted lead players like ESPN, Star Cricket, Ten Sports, Star Sports and Zee Sports. According to the recent TAM results, (Sourse TAM, TG:CS 4yrs +, 20-26th April, All India) during non-live cricket season, Neo Cricket has stood out as an indomitable player and racing towards the No.1 position. Recent industry trend has awitnessed a visible shift of viewers from news channels to sports channels for sports based news owing to the array of shows introduced by various sports channels. Neo Cricket's recently launched shows Sportszone & Dial C for Cricket have met with outstanding success. A comparison with leading sports shows on leading news channels immediately proves just how spectacular the early success of Neo Cricket's shows has been.