Anil Ambani group company Reliance Communication on Sunday announced the roadmap for launching competitively priced direct-to-home (DTH) services in 4,000 towns in the next few weeks.

The company has already completed trial runs across 2,400 towns and the service, under the brand name, Big TV DTH.

The service is currently available for customers of other DTH operators for just Rs 1,000, compared to nearly Rs 4,000 being charged by existing DTH operators.