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DWA endorses privacy principles
DWA endorses privacy principles DWA endorses privacy principles
The Digital Watermarking Alliance (DWA), an international group of companies involved in commercialising digital watermarking solutions, announced its endorsement of the Privacy Principles for Digital Watermarking issued by the Centre for Democracy & Technology. Digital watermarking is being widely adopted to support new entertainment experiences for consumers, enable new content distribution methods, communicate copyright information, monitor broadcasts and Internet traffic, enhance security of documents, protect brands, and identify specific copies of media.
Even though billions of digitally watermarked objects have been successfully deployed without any known privacy issues, and only a very small subset of watermarking applications have any potential bearing on privacy, the DWA believes that by proactively embracing best practices as recommended by the CDT, potential privacy issues can be effectively addressed prior to new solutions being implemented. This will ease the way for broad industry-wide adoption, enable new media distribution models, and enhance access to valuable content for consumers.
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30-05-2008, 11:13 PM
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