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Old 03-06-2008, 07:21 PM
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AXN Beyond should be introduced immediately

With Zone Reality moving out of Dialog TV by the end of this month there is no point with Dialog TV to continue with this channel unless they are planning to replace this with Zone Reality Africa DTH available via DTH operator DSTV. This was done earlier by Dialog TV when they had a problem with the Zone Reality feed.

Dialog TV should take immediate steps to introduce AXN Beyond (either as a replacement for Zone Reality or as a temporary replacement to an existing Hindi channel) since many of AXN's signature programming such as the latest season of Lost will be premiering on this channel. It was a bad move by SPE Networks to introduce Lost onto AXN Beyond since the channel is not as widely available as AXN. However this channel has been around since January and Dialog should have taken steps to introduce this channel. However this channel is not available on any pay television operator in Sri Lanka.

With SLT IPTV running teasers over the media such as "What about tomorrow - wait for a better option than satellite tv" and with Dialog TV answering that in an advertisement saying "even tomorrow - the future is today". All this is marketing but then there is the real thing whether SLT IPTV will be the next phenomenon in Sri Lanka is yet to be seen since SLT has a very bad service record. However Dialog will not have it easy now since for the last one year being the sole pay television provider to cover the entire island, Dialog TV did not perform as expected but now with competition this will have to change since the people are now getting choices.

Under competition Dialog Telekom has always done well but then Dialog TV is a totally different thing altogether. Dialog cannot wait for ages to introduce a new channel they should be able to do it as soon as the channel is launched in addition all this pixelation, etc will have to be sorted out and subscription rates should be reduced.
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