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#1
04-06-2008, 10:51 PM
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No go for mobile TV in 08
No go for mobile TV in 08
Mobile TV in the UK will fail to take off this year, as consumers cut the amount of cash they spend on their mobile phones, according to Deloitte. Less than 1 per cent of the UK population currently watches mobile TV and Deloitte estimates that the figure will fail to increase this year. As well as suffering from cash cutbacks, Deloitte also said that mobile TV is losing out to people catching up with TV programmes online, a trend that has caught on this year at the expense of mobile TV. The Deloitte Digital Index, a measure of the take up of digital services, found that online video consumption will continue to increase dramatically. Deliotte revealed that 19 per cent of people in the UK consume online video "on a regular basis". That figure will increase to 50 per cemt within five years, according to Deloitte
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