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Zeel launches movie channel Zee Aflam in ME
Zee Entertainment Enterprise Ltd. (Zeel) has launched a 24-hour free-to-air (FTA) movie channel Zee Aflam in the Middle East. Available on Nilesat, the first of its kind channel features Hindi films that are subtitled and adapted specially for Arab family viewing, as reported earlier by Indiantelevision.com.
Zee Network CEO Mena and Pakistan region Elias Mouawad said, “Studies on viewer habits and needs have been conducted and have shown a need for an Indian movie channel catered to the Arab viewer. Based on these findings, we took the decision to add Zee Aflam to the Zee Network family.”
Zee Aflam is showcasing its primetime movies in four popular categories ranging from latest Bollywood blockbusters to classics.
The channel has defined segments catering to various genres like romance, action, comedy. Romantic movies come under the heading ‘From the Heart to the Heart’ (Min Al Qalb Ela Al Qalb) and are screened every Wednesday.
Called ‘Amitabh as your Guest’ (Khali Amitabh Daifak), the second category features the films of Amitabh Bachchan on every Thursday.
On Friday is Family Gathering (Film Al Juma’a Al Aeli), where it will show movies ranging from comedy to drama.
The Best of Bollywood (Rawa’ea Bollywood) features world famous movies. "This is the Best (Wala Arwa’a) and includes all time famous hits starring the biggest names in Hindi cinema. The Best of Bollywood can be seen every Saturday," the company said in a statement.
Consequently, the films have been edited down to a more appealing two-hour format suitable for family viewing in the local Middle East market.
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18-06-2008, 11:14 AM
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