INX Media is set to launch its Hindi general entertainment channel (GEC) 9X and music channel 9XM in the Middle East.

The company has appointed Dubai-based Media Solutions, headed by Altaf Alimohamed (former Star TV EVP) to spearhead its push into the Gulf Cooperation Council (GCC) and other Middle Eastern countries.
Saudi Arabia, Bahrain, Kuwait, Oman, Qatar and the United Arab Emirates (UAE) are members of GCC.
INX Media chairman and chief strategy officer Peter Mukerjea said, “I am confident that Altaf and Media Solutions will help us take the popular programming of 9X and 9XM to millions of TV viewers in the Middle East."