Ashutosh, COO of Reliance Big Broadcasting, said: "By using AsiaSat 3S, the most popular satellite platform for the Indian media market, we gain immediate access to all cable head ends across India. We are proud to have AsiaSat as our partner as it has a powerful satellite fleet offering the most comprehensive coverage and largest audience access that fully support our aggressive broadcast plan in India.”

Services in the bouquet will include general entertainment, movie and music channels “across languages” as well as what the company described rather vaguely as “a host of other differentiated offerings”.

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