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Mediacorp, Starhub agree HD deal
Singapore’s leading terrestrial broadcaster Mediacorp has agreed a deal with pay-TV platform operator StarHub to add the HD5 high definition channel to Starhub’s HD line-up.
Currently broadcast free-to-air via digital-terrestrial TV, HD5 will launch on Starhub in July. The channel is a simulcast of Mediacorp’s Channel 5 and is Singapore’s only free-to-air HD service. It will be available at no extra cost to Starhub subs with the necessary equipment – an HD Ready set and Starhub’s HD set-top box.
The tie-up between the two powerful media organisations has pleased the country’s media regulator. Christopher Chia, CEO of the Media Development Authority of Singapore (MDA), said: “It has only been two years since we introduced HDTV into Singapore with StarHub and MediaCorp rolling out the first HDTV trials. We are very glad that the superior media experience made possible by HDTV services has become a way of life for many local viewers so quickly. This partnership between StarHub and MediaCorp is a milestone in the deployment of HDTV in Singapore and enables HDTV services to be enjoyed by more consumers in Singapore.”
The addition of HD5 brings to just four the number of permanent HD channels Starhub offers, the others being Discovery HD and Nat Geo HD and HD Showcase. Starhub is also offering an HD channel dedicated to the Euro 2008 soccer taking place at the moment. HD5 will carry a daily telecast of 16 hours of the upcoming Beijing Olympic Games.
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18-06-2008, 01:54 PM
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