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#1
19-06-2008, 03:11 PM
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Dish TV eyes bigger rewards
Dish TV eyes bigger rewards
Rose Major, India’s Dish TV has revealed a few of its plans for the coming year as the platform seeks to move from essentially what has been start-up mode to monetise its subscriber base at a higher rate. The company, backed by Zee TV, plans to introduce higher channel offerings and launch niche channel bouquets. All promotion of the platform will start to be focused on higher tier packages. Gaming will also become a paid-for service and the platform will also monetise other value-added services. At the end of March, the platform’s net subscriber base stood at 2.5 million, and its gross subs base (signed up but not installed) at 3 million, with 285,000 added during the quarter from the start of the year. For the twelve months, Dish TV added 1.04 million subs. The platform has a 59% market share among the three DTH operators. Revenues for the quarter grew 21% over the previous quarter, to reach Rs1,364 million (US$32 million). For the year, revenues stood at Rs4,127 million, EBITDA loss at Rs2196 million and net losses at Rs4126 million. Jawahar Goel, Managing Director, said, “A key challenge for us, as a leader in the DTH category, is to keep our innovative streak alive. Our promise is to continue to do unprecedented work on all aspects - hardware like mobile dish, VGA boxes, content & [value-added services] enhancement, consumer friendly packaging and pricing schemes and so on
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