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Asia-Pacific to reach 171mn broadband subscribers by end-2008
The Asia-Pacific region will be home to 171mn broadband subscribers by the end of this year, up from 129.7mn at the end of 2007, according to a new study released by Frost & Sullivan.
Growth in the region is expected to be driven by the increasing popularity of video on demand and video sharing websites, multiplayer online gaming and social networking services such as Facebook. “As fixed-line substitution and voice migration to mobile continues, broadband value-added services (VAS) become critical drivers for fixed-line service providers,” commented Frost & Sullivan analyst, Khoo Yong Lih. “Operators are as such aggressively promoting attractive bundled and discounted price plans, encouraging migration from narrowband, introducing local content and innovative services such as IPTV (Internet Protocol TV), as well as overall improving service levels and affordability.”
Asia-Pacific's broadband market, comprised of 13 countries including Singapore, South Korea, Japan, China and Hong Kong, is expected to grow at an annual compound rate of 19.9% through 2013, when it will reach 321.8mn subscribers. Total broadband revenue for the region reached US$28.1bn last year according to the study, and is expected to grow by 7.1% up to 2013 when it will reach US$42bn. Household penetration is expected to more than double from 15.2% at the end of last year to 33.7% by the end of 2013.
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