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Worldwide IPTV subscribers to reach 53mn in 2009, says report
August 12, 2008 - The number of IPTV subscriber worldwide will reach 53mn in 2009, according to new estimates from a report from UK research firm Companies and Markets, with the APAC region leading growth in terms of subscribers, service revenue, infrastructure and other metrics, thanks to high broadband penetration and a supportive regulatory framework.
Worldwide IPTV service revenue is predicted to reach US$38bn in 2009, with the Americas and Western Europe forecast to be the biggest markets in terms of revenue per user, according to the report, entitled "Global IPTV Market Analysis (2006-2010)". China is expected to be the future "IPTV dragon", thanks to its rapid urbanisation, fast-growing economy and expanding middle class, while the US is expected to be a more difficult market for IPTV due to high existing pay-TV penetration, and stiff price and service competition likely to come from "entrenched" operators of cable and satellite services.
Consumer familiarity of IPTV is described as being "very low", although young consumers are much more aware of it than their older counterparts, and in terms of principal barriers to IPTV adoption, cost is named as "far and away" the most significant factor across all countries and age groups.
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13-08-2008, 12:19 PM
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