SES Astra says it is currently beaming 12 high-def Olympic Games-based sports channels across Europe, in a mixture of free and pay-TV services, amongst a total of 42 HDTV channels. Today, more than one million households already receive HDTV via Astra, says the company.
The channels broadcasting the Olympics in HD include for the UK, BBC HD; for France, France 2 HD and CANAL+ HD; for Germany, ANIXE HD; for Poland, TVP HD; for the Slovak Republic, STV3; for the Netherlands, 1 HD; for Belgium één HD; for Spain, TeleDeporte HD; for Sweden, Viasat HD and SVT HD, and for Austria, ORF HD.

Alexander Oudendijk, CCO at SES ASTRA said: “We are delighted about the extensive HD coverage of the Beijing 2008 Olympic Games, the world's most compelling sporting event. The growing number of broadcasters covering the Olympics in HD and choosing our satellite system shows that HDTV is taking off in Europe and satellite is the infrastructure of choice for HD transmissions. The coverage of the Olympics in HD will significantly increase the viewer’s experience of the Olympics and help us to further promote HD across Europe.”

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