Gateway Communications’ subsidiary GTV is doing rather well in DTH over Africa having spent a reported $130m on the roll-out to date. Concentrating on sub-Saharan Africa, GTV is treading right on the DTH toes of Naspers-owned DStv/Multichoice, and to a lesser extent on the Canal Plus-backed Canal Horizons overseas service. UK-based GTV currently operates in some 20 countries and says it has signed up more than 100,000 customers since its launch. But 100k subs translates, says GTV, into about 1.25m viewers. GTV is deliberately carving out its market from previously unserved sections of the community. In January this year GTV raised $60m in order to accelerate its roll out of DTH.

Meanwhile, Multichoice/DStv targets the more wealthy client whether local or expat, and has 680,000 subs across its 40+ African markets, and has added 140,000 new subs in the past year.

Last week GTV launched its francophone service into the Congo and Cameroon and according to the Economist newspaper will shortly be entering French-speaking Cote d’Ivoire.

Televised soccer is big business in most of Africa and GTV holds the exclusive live rights to about 80% of the English Premiership, and also has access to local leagues out of Uganda, Tanzania and Ghana – pumping cash into local stadia, players and facilities, and winning new subs as a result. CEO Julian McIntyre says more than 80% of GTV’s subscribers are brand new to satellite TV.

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