Reliance BIG TV DTH, a wholly owned subsidiary of Reliance Communications, today announced the launch of a revolutionary feature, Picture-in-Picture (PIP) that would enable viewers to watch twelve TV channels at the same time on any TV set in the country. The company also announced that it would add 4 new transponders to enhance its transponder capacity by 50% to 12 transponders on the MEASAT satellite system.
The new transponders would enable the company to add over 120 more TV channels in addition to the existing 200 channels, taking the total offerings to over 350 channels. The company also announced the launch of an exclusive Bengali Movie channel for BIG TV DTH customers, which would feature new and popular Bengali movies round the year.
“The experience of serving 100 Million Indian customers, technological expertise & nationwide presence in telecommunications alongwith the established presence in diverse entertainment verticals is the cutting edge deployed behind the BIG brand by Reliance ADA Group to bring the country’s biggest and the best Home Entertainment Service”, said Mr. Sanjay Behl, Group Head – Brand & Marketing, Reliance Communications. “The BIG brand truly depicts the vision, thought-process, plans, scale and value synonymous with Reliance ADA Group”, he added.
The path-breaking PIP feature launched by BIG TV DTH is among the series of initiatives planned after an indepth research conducted amongst thousands of TV viewers across the country. Enabled by worlds most advanced MPEG4 technology Platform for DTH services, BIG TV
DTH at launch stage already offers 100 additional TV channels more than any competitor. The company aims to enhance its existing bouquet of language content to cater to the huge demand from the fast growing Eastern and North-Eastern regions for Home Entertainment Services in the country.
“The Launch of BIG TV DTH is in line with the philosophy of Reliance ADA Group to offer best class services, innovative applications and pioneering features at affordable prices to many million Indian homes. The launch of Picture-in-Picture (PIP) facility would enable 120 million TV home in the country to view 12 TV Channels at the same time on their TV sets”, said Mr. Arun Kapoor, CEO – BIG TV DTH. “Constant content enrichment, continual enhancement viewing experience and offering the Best Value proposition to millions of Indian TV homes is an integral part of BIG TV DTH growth roadmap to become attain market leadership within the first year of launch. BIG TV DTH would further enrich the current content offering taking it to over 350 channels from the current 200 in the coming months”, he added.
BIG TV DTH service is available at 1 Lakh retail outlets, including over 240 Reliance World and 2000 Reliance Mobile Stores, across 6500 towns in the country. The country’s largest distribution and customer service infrastructure for Home Entertainment Service built by BIG TV DTH enables it to serve over 5 million new customers every year. The customer service and support infrastructure comprises of an army of 5400 specially trained installers, capable of installing over 15,000 connections daily and within 48-72 hours of every customer order.
“In a market where close to 80 Million out of 120 Million homes already use Cable or DTH; explicit differentiation of service and enriched applications is of prime importance. BIG TV’s Picture-in-Picture (PIP) feature would bring in a revolution of similar magnitude on TV sets what SMS brought on a Mobile Phone”, said Mr. Mahesh Prasad, President – Application Services Group, Reliance Communications. “The Mosaic application, which enables the PIP feature, changes the ease in selecting the program of choice from the bouquet of over 200 channels using BIG TV’s unique Picture menu. The 12 screen Picture Menu overcomes the significant constraint of demographic and geographic variations which a Text-based menu cannot”, he added.
BIG TV DTH is India’s first and only DTH operator to launch 32 Movie Channels and a Subscription Video on Demand service that redefines the Pay Per View concept by making new, popular and exclusive content easily accessible and affordable. BIG TV DTH’s Subscription Video on Demand offers 50 new movies every month.
BIG TV’s Fully Digital Home Entertainment Service is available at Rs. 1490 including three months complimentary subscription.
Reliance BIG TV DTH: A wholly owned subsidiary of Reliance Communications, India’s largest integrated telecom service provider, offers India’s first fully Digital Home Entertainment Service using MPEG-4 platform, under BIG TV DTH brand. The worlds most advanced MPEG4 DTH technology platform, enables BIG TV DTH to offer over 200 TV, Cinema and Audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and Regional languages, BIG TV DTH offers a choice of 600 new movies every year, unmatched by any DTH or cable operator in the country. BIG TV DTH is the first DTH operator in the country to launch Subscriber Video on Demand under which a customer can watch all premium movies, the library of which will be refreshed fortnightly.
The country’s largest on-ground infrastructure for a Home Entertainment created by BIG TV DTH would enable the company to serve over 5 million new customers every year and will offer multiple price points and packaging offers to suit needs of all customer segments. The state-of-the-art Customer Service mechanism is fully functional and ready to serve a minimum of 50,000 customers every day in 11 Indian languages. Available at launch at 1 lakh retail outlets across 6500 towns, over 2000 exclusive Reliance branded stores, BIG TV DTH is the largest retail rollout of a Home Entertainment Service in India. BIG TV DTH Toll Free Number: 1-800-200-9001; Website: BIG TV SMS BIGTV to 55454.
About Reliance Communications: Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a market capitalization of over Rs. 2,25,000 crore (US$ 53 billion), net worth in excess of Rs. 58,000 crore (US$ 14 billion), cash flows of Rs. 12,000 crore (US$ 3 billion), net profit of Rs. 8,000 crore (US$ 2 billion) and zero net debt.
Rated among “Asia’s Top 5 Most Valuable Telecom Companies”, Reliance Communications is India’s foremost and truly integrated telecommunications service provider. The company, with a customer base of 54 million including over 1.7 million individual overseas retail customers, ranks among the Top 10 Asian Telecom companies by number of customers. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.
Ashoke Mukherjee in a release from the Company desk said that Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 20,000 towns and 450,000 villages. Reliance Communications owns and operates the world’s largest next generation IP enabled connectivity infrastructure, comprising over 175,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific