Rose Major, on 17-09-2008
Singapore’s StarHub has moved to synchronise its look and feel across all its platforms – cable TV, broadband and mobile, unveiling a new StarHub TV brand (left).

From September 19, StarHub Digital Cable will be rebranded StarHub TV, with iView, StarHub’s value-added service offering cable TV content over its broadband network and video download service Play Video both to be marketed under StarHub TV Online.

StarHub’s MobileTV Xtra, which offers streamed mobile content, will be renamed StarHub TV on Mobile.

Iris Wee, Head of StarHub’s Marketing, said: “As the market leader in pay-TV content, we want to ensure that the whole breadth of content that we offer is easily and widely recognised regardless of which platform they are on. The consistency in look and feel and the similarity on navigation through our content will help boost the user experience of our customers across multiple screens and devices.

Source: Rapid TV News 2008

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