Spanish TV network Antena 3 TV, has become the first commercial TV channel in Spain to be available live via mobile phones. The company has signed an agreement with Vodafone that allows its 3G customers to watch the commercial TV channel through their phones. 70 per cent of Antena 3 programming will be available on the mobile phones, excluding sports events and foreign series and films for lack of the necessary TV rights.

The service will be free-of-charge until October 31st. Beyond then, it will cost E4 per month for those clients with a contract and E1.5 per week for those with a pre-paid card. Antena 3 will also distribute two channels specifically created for mobile, Series Antena 3 and Noticias 24Horas.

"The TV consumption on the move will significantly grow", commented Giorgio Sbampato, General Director of Antena 3 Multimedia, adding that this initiative "is a halfway step to adapt content to mobile TV" at a time when the Government is about to regulate the mobile TV business.