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#1
21-10-2008, 03:58 AM
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France Télévisions cuts ad rates
French public broadcaster France Télévision has decided upon a 10% cut to its daytime ad rates.
With the end of prime-time advertising (legislated by France's government), the broadcaster wants to make its daytime ad slots more competitive. At the same time, commercial broadcaster TF1 will allow a 4.8% reduction in daytime that includes a 15% decrease during the morning hours. Source: Rapid TV News 2008
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