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#1
22-10-2008, 04:00 AM
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French ad market suffering
Despite a 2.8% overall growth, research company TNS Media Intelligence has observed a global ìclear slowing down of ad spendingî since September, and affecting French TV spend.
TNS Media Intelligence says the negative trend is expected to intensify in October. The TV market is still growing at 29.8% in volume but free-to-air traditional networks have lost 7.3% of their advertising volume. Source: Rapid TV News 2008
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