Avid is selling its Softimage division for $35m to Autodesk. Autodesk is a highly regarded player in the supply of 2D and 3D design software for the manufacturing, building and construction, and media and entertainment markets. Autodesk is perhaps best known for its AutoCAD design software.
Softimage was founded in 1986 by Daniel Langlois and is headquartered in Montreal. Softimage develops 3D technology for the film, television and games markets. Its flagship product is SOFTIMAGE:XSI, an extensible 3D animation software solution used by leading media and entertainment companies, including Digital Domain, Ubisoft, Sega, CAPCOM, Animal Logic and The Mill. Autodesk Media & Entertainment provides animation, visual effects, editing/finishing and colour grading solutions for the 3D market, including entertainment and design industries.
"Softimage has been developing state-of-the-art 3D technology for more than 20 years, and its products are recognised as best-of-breed in the entertainment industry," said Marc Petit, SVP, Autodesk Media & Entertainment. "Upon the completion of this acquisition we will be adding Softimage technology and products to our portfolio and welcoming one of the most talented teams in the industry to Autodesk Media & Entertainment. Both will help us accelerate the work of our Games Technology Group, as we build the next-generation of real-time, interactive 3D authoring tools for games, film and television."

Source: Rapid TV News 2008

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